Email marketing is a great way to connect with customers and promote your business, but it can be tricky to do on a tight budget. Thankfully, there are plenty of email marketing tools out there that are both affordable and effective. It has been a long effective tool, even though many modern guides will ignore it for something like social media.

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The Best Cheap Email Marketing Tools for Startups

Email marketing can be a great way to reach your target audience without breaking the bank if you’re on a tight budget. Here are five of the best (and cheapest) email marketing software for startups:

You’ll need to be strategic about marketing spending if you’re a startup on a tight budget. Email marketing is a great way to reach your target audience without breaking the bank.

Several affordable email marketing tools are available, but not all are created equal. To help you get the most bang for your buck, we’ve compiled a list of the five most affordable email marketing service tools for startups.


SendinBlue is a comprehensive email marketing solution that offers a wide range of features and is very affordably priced. With SendinBlue, you can create beautiful email campaigns, automate your email marketing, and track your results with detailed analytics. It also has a great drag-and-drop editor.

Pricing: SendinBlue offers a free plan for up to 300 emails per day. Paid plans start at just $25/month for 40,000 emails.


Of all the tools, MailChimp is one of the most popular cheap email marketing service on the market. It’s easy to use and offers many advanced features, including marketing automation, segmentation, drip campaigns, and detailed reporting.

Pricing: MailChimp offers a free plan for up to 2,000 contacts and 10,000 emails per month. Paid plans start at $10/month, and the plan includes 500 contacts.

Constant Contact

Constant Contact is another well-known email marketing tool that offers all the features you would expect, including email templates, marketing automation, and reporting.

Pricing: Constant Contact offers a free 60-day free trial. After that, plans start at $20/month for up to 500 contacts.

AWeber Communications

AWeber Communications is another excellent option for those on a budget. It offers plans starting at just $19/month and gives users access to all the advanced features like marketing automation, contact list segmentation, and more. Plus, it has a wide range of available integrations, so you can easily connect it to other software you use in your business.

GetResponse Email Marketing Solutions

GetResponse Email Marketing Solutions is available in over 180 countries worldwide and offers users everything they need to create successful email campaigns – including templates, autoresponders, list segmentation, and more. Plus, it has a wide range of available integrations, so you can easily connect it to other software you use in your business.

Why Use Cheap Email Marketing Services?

Ultimately your business exists to make a profit. Why pay over the odds for email marketing software that doesn’t do any more than the best cheap email marketing services? Unlimited emails and unlimited contacts are great once you get to that scale, but a lot of small business owners would do fine with the cheapest email marketing software. It will provide you with what you need already. Ultimately you want to look for the right email marketing software that falls within your budget and has the more advanced features you need.

Basic email features to look for:

  • A drag-and-drop email builder/email editor
    • Bonus points if it includes free professionally designed email templates
  • Simple signup forms
  • Free email templates included in the email designer
  • A landing page builder
  • Automated workflows
  • Pop up subscription forms
  • Easy access to a customer support team via something like Live Chat Support
  • Automated workflows and automated email campaigns.
  • Automated emails
  • Responsive email templates
  • Multi-channel marketing platform:
    • The best email marketing tool isn’t just limited to email marketing features, it can also include things such as SMS marketing automation features.
  • The ability to send bulk emails
  • Support for transactional emails
  • HTML email editor
  • Easy import of your existing customer data
  • Pricing plans that scale as you scale

Some of these cheap email marketing services may even provide this as a free plan. This is amazing, although be careful to check that it is a forever-free plan. An email marketing service may try to swindle you and require a credit card as part of their sign-up forms. Be wary of this, as it may not be a long-term free account and you may end up on a paid plan. The cheapest email marketing provider isn’t always necessarily the best.

The Bottom Line on Cheap Email Marketing Software for Small Businesses and Startups

Email marketing is a powerful tool for startups on a budget. Not only is it affordable, but it also allows you to reach a large audience with your message. There are some things to remember when using an email marketing platform for your startup.

First, ensure that your email list is full of people who are interested in what you’re offering. There’s no point in sending out emails if they end up in the spam folder. Second, don’t overdo it with the messages. You don’t want to bombard your subscribers with too many emails, or they’ll quickly unsubscribe.

And finally, always test your campaigns before you send them out. This will help ensure that everything looks and sounds how you want it to and that there aren’t any technical issues that could cause problems for your number of subscribers.

By following these simple tips, you can ensure that your email marketing campaign is successful!


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How to Make Your Email Marketing Campaigns More Effective

You can do a few key things to make your email marketing plan more effective. First, segment your list so that you are sending targeted messages to specific groups of people. This will help ensure that your news is relevant to the recipients.

Second, ensure your subject lines are clear and concise so that people know what the email is about and are more likely to open it. Finally, track your results to see what is working and what isn’t. By making these small changes, you can significantly impact the effectiveness of your email marketing campaigns.

The Do’s and Don’ts of Using an Email Marketing Tool

Email marketing can be a great way to reach out to potential customers and promote your product or service. However, there are some things you should keep in mind when using this marketing tool.


  • To personalize your emails. Add the recipient’s name in the email’s subject line or body.
  • Do segment your email list. This will allow you to send more targeted and relevant emails to your subscribers.
  • Do use images and videos. These can help make your email more visually appealing and can help promote your product or service.
  • Do test your emails before sending them out. This will help ensure that they are working correctly and look how you want them to.


  • Don’t send too many emails, or you’ll spam your subscribers. Stick to a schedule you can maintain
  • Don’t forget to proofread your emails before sending them to avoid typos or errors.
  • Don’t forget to include a clear call to action, so recipients know what you want them to do next
  • Do not include too much HTML code to avoid getting blocked by email providers.

Frequently Asked Questions

Is Sendinblue cheaper than Mailchimp?

Sendinblue is generally cheaper than Mailchimp. With a minimum subscription fee of $25, the company can’t even compete with 40,000 emails every month. You can also get send-time optimized automation and A/B testing for less money.


Email marketing is a great way to reach customers and promote your product or service. However, setting up and maintaining an email marketing campaign can be expensive.

If you’re looking for an affordable email marketing software to help you get started, these five options are a great place to start.


By Ash

Ash has worked in the software industry for over 25 years. In this time he's learned what to look for in a great product, and all the things to watch out for. It's become his life's mission to help others so they can be more productive with their time. You can reach out to him via the contact us page. I love hearing from readers, so if you have any questions or comments, please don't hesitate to reach out to me. You can contact me through the contact us page.